Sunday 5 August 2012

Sparrow – Not Just ‘Any Other’ e-mail App

If its money they want, then it’s great news for third-party app developers. But what Google does following its acquisitions is cause to worry, having infamously shut down services of DodgeBall and Aardvark post-acquisition. Let us hope it’s not the same with their recent purchase of Sparrow, the iOS and OS X email client server app.


Besides, they really need to reinforce their own Gmail services on mobile, which as a matter of fact has not done justice to the device as well as it did the PC. While app compatibility across platforms is desirable, duplication lends an entirely different app experience on different devices. That is why it is important for apps to modify, if not altogether change their specs accordingly, to provide a wholesome and device-specific user experience.

Hopes are also pinned on Sparrow because of its ‘simplistic and fast’ delivery as well as email integration with other accounts—all important qualities for a mobile app to possess and would be ideal for both Android’s OS and iOS. Sparrow has managed to do what other e-mail apps have been struggling to achieve, which is to place all important and relevant information within mobile UI’s limited space and simultaneously provide ease of navigation.

Plus points:

* Navigation is ‘fast and efficient’ (Works faster on mobile than desktop platform)
* The UI showcases all e-mail accounts with the option to select specific account/s
* A ‘Unified’ Inbox displays all e-mails from each account which may be archived or trashed
* It integrates with Facebook in which all or specific threads may be selected for viewing
* Supports all Google apps, Gmail, Yahoo, AOL, Mobile Me and iCloud Multiple images can be shot, edited and attached.

Missing features:

* push notification
* in-app browser
* updates
* in-message editing
* text formatting for messages
* pop3 support

If Google can manage improvise and improve on the service, they can strat by adding these features listed above as well as removing the requisite to fill in contact’s email address prior to composing a message. Rest assured they will face very little competition as far as email services on mobile go.

Originally Posted By SocialJitney

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