Remember Orkut? The social network site, for those who are unfamiliar, was an instant success. But the popularity was short- lived. A few weeks later, Facebook was launched that took over the world. That is what competition does – it can either blow in like a storm or slowly seep in. And if you haven’t done your homework then there is little chance of survival among the sharks. So how do you bite back?
1 Think different – and not always big. The general business rules are not as applicable for the relatively novice field of social networking. While experience helps, it doesn’t guarantee success. Encourage fresh ideas and creativity in the workplace. Don’t be intimidated by others’ success. While innovation is great, paying attention to smaller details can bring in remarkably positive results.
2 Be prepared for best/worst-case scenarios. The best advantage for social networks is their visibility on the web, but that also means you are as visible. This transparency makes social media companies vulnerable and open to criticism by all. The bigger the company, the more magnified their error. Facebook’s privacy issues have been condemned more than other networks facing similar problems.
3 Change if you must. Facebook’s CEO is reported to be strongly against the idea of launching a mobile for their network. Considering the billions of dollars spent on acquisitions, the adamant refusal to be mobile is beyond most business analysts. However, there is no denying that Facebook has been investing in mobile strategy and transition of their services to mobile are in place, but while it benefits users and mobile companies, Facebook is the suffering party with bare ad revenues. If they don’t move up in their tech department, they too will fade away like Orkut.
4 Retain your originality. User experience is similar to meeting someone and clicking with them. Sudden changes tend to leave them disoriented, especially the older age group who take a longer time in adapting. Facebook would do better if they were to offer changes as feature options rather than make them default.
5 If you fall, get up and get your act together quickly. While Google’s Orkut has been easily sidetracked, Google+ barely gained any attention until now with Google Hangouts. They certainly haven’t given up. Neither has Microsoft. With their new ‘social-friendly’ Outlook mail (formerly Hotmail).
6 Take care of employees as you do your customers. Steve Jobs credited iOS technology innovation to the numerous software developers that worked under him. Orkut was named after its creator, also a software engineer. There in the midst of your organization, there are talented employees. Recognize and reward them before they leave for greener pastures, tempted by competitors. As has Facebook CEO Mark Zuckerberg’s sister Arielle, who has just joined Google’s latest acquisition Wildfire Interactive!
Originally Posted By Avenuesocial.Com
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