10 Tips For Better Business on Social Media

1. Stay updated. Did you know Facebook may be adding a ‘want’ button very soon to encourage e-commerce? If this is news, then you aren’t ready for marketing your business. To succeed, you have to know what’s going on within your domain and what your competitors are up to.
2. Keep it simply specific. Don’t add in all the features available. Clutter free pages not only look attractive, but should offer users a quick check-in to see what your products and services offer, rather than spending time scrutinizing to figure.
3. You’re marketing, not selling. One article pointed this out clearly, citing General Motors as example of how their lack in sales on Facebook led to their withdrawal of their paid advertisement on the social site. The main purpose should serve to build and increase customer loyalty.
4. Don’t expect quick results. If it were that easy, everybody would be successful. The wait is long and the work is hard. SME’s, for whom sustenance can be challenging without monetary returns, must bear in mind that social media is an ROI model with financial and non-financial gains, with the latter referring to customer satisfaction that can prove highly beneficial in the long run.
5. Don’t be yourself but do be honest. I remember reading a business guide that tells businesses to ‘be themselves’ on social media. Despite the informal environment of social media, comments that seem offhand can tend to backfire because you are dealing with millions of people with different perspectives. Anyone is bound to misinterpret it. Maintain a business tone without sounding too stiff.
6. Keep them interested. Using Facebook applications are a great way to add life to your profile. They are available on site or you may hire third party Facebook developers to create them. Game and video applications will bolster interest and encourage others to ‘share’ applications, thereby increasing customer engagement.
7. Rewards and incentives. Tempting is an age-old tactic and still works. Create a Facebook Fan page to offer prizes for contests and challenges and it will increase the number of visitors to your pages.
8. Be consistent and flexible. Contradictory as it sounds, seek a balance between posting too much and neglecting to post for long intervals. Schedule and monitor your actions through metrics and if they are working, stick to the plan, otherwise shuffle around until you find one strategy that produces successful results.
9. Learn from criticism as much as praise. The greatest advantage on social media is instant and direct customer feedback. Don’t let negative feedback discourage your efforts and don’t delete comments unless they’re spam. Interact openly with the ‘upset’ customer to make sure the complaint is valid. Sometimes someone’s just having a bad day and your page chanced to be there to serve as an outlet for his or her frustration.
10. Remember its ‘media,’ not ‘medium.’ Don’t confine your presence to Facebook and Twitter. There are tags that cross connect social media. Select without going overboard. If you are doing the marketing single handedly, a maximum of five should suffice.

Seemi Munir Originally Found this Post on Avenuesocial

Seemi Munir was born as a Leader,inspires others to work to their highest potential.She is an Expert in Business Development, Financial Strategic Planning, and Profit Growth.