Facebook Tests Offsite Advertising

Business is really looking up for advertisers and app developers.  The past few weeks, Facebook has focused on obtaining advertisement revenues. Within two months, the network has introduced two mobile ad units and now comes a third. This one is however, is not inside Facebook, as most would expect.

The way it works, the user has to be logged into Facebook on mobile. By clicking a banner or full screen advertisements will take the user to either an app store, such as Android’s Google Play or iOS third party application, which the user can then download. Or, the user may also be directed to the advertiser’s own website that displays their products/ services.
The payment by advertisers depends on the type and audience size. The ads are mobile-specific that will appear off the network’s site, thereby reducing ad clutter on the platform itself to a large extent. Instead, the ad will be distributed across multiple platforms on mobile devices.
Maintaining user privacy had not been one of Facebook’s strength. However, lately, the network has prioritized identity and data. With this new ad initiative, the user’s identity remains anonymous. The target user data extracts their demographic information and is based on ‘likes’ and common apps shared by their user’s friends.’
This is the second round of offsite Facebook ads, the first ones having run on Zynga.com. If the test proves successful, then it would mean it benefits all concerned parties. Which is the user, who will be exposed to new way of app discovery, while Facebook and the advertisers share the profits. And the app developers will have found a more secure marketing strategy that will help expand their own user base.
At this point, Facebook is depending on other networks to monetize. Most reviewers predict how Facebook will eventually become independent and form their own advertising network. The advertising format is also being compared with Google’s Adwords. Difference being, while Google extracts keywords based on content, Facebook uses personal data for targeting of relevant ads.
Information regarding Facebook’s current partners who are in on the deal has been well concealed from media. Nevertheless, the wait may not be long for the rest when advertising bids are open to all.

Seemi Munir Originally Found this Post on Avenuesocial

Seemi Munir was born as a Leader,inspires others to work to their highest potential.She is an Expert in Business Development, Financial Strategic Planning, and Profit Growth.

Social Marketing and Advertising on Overdrive?

Is Facebook’s dream finally being realized through ads? Various sources confirm mobile ads are far more profitable than desktop ads. It has also been observed that the number of ‘social clicks’ are significantly higher on mobile than desktop.

With the way social media introduces changes, advertisers must feel like yo-yos as the network pulls the strings: one day they are up, the next, down. Either way, they are certainly expecting to rope in mobile advertisers through some of their recent announcements:

• Following the success of Sponsored Stories on News Feed as well as the success of the beta version, Facebook SDK 3.0 for iOS is now available for download. This comes packed with a detailed ‘Ads Manger Guide’ that helps understand track and make the best use of advertising campaigns through the Response graph.

• App developers can now sign-up for the beta partners to advertise on mobile. By clicking the ad sends users are sent to the iOS App Store and Google Play to download apps in case they do not already have them installed. The ‘promote’ option allows advertiser to select the budget, app store, region and target audience for the ad. The ad’s budget and clicks can be tracked by the advertiser. However, clicking the ad does not ensure download. Where the number of clicks exceeds downloads, the ad is more successful in marketing (impression) than revenue generation (CTR).

• Facebook is also getting bolder, directly asking users about the kind of ads they prefer on their page. Clicking ‘tell us what you like’ users can remove ads that automatically appear on their page and select their preference.

But despite all efforts, there are still several grounds yet to be covered by the network. For instance, CRM and cloud marketing that have already made heady by many organizations. Salesforce seems to have beaten them in the race to acquire Buddy Media, which has “nearly 1,000 of the world’s largest companies” to their portfolio. Or maybe Facebook is in no hurry. The network is probably waiting to see how advertisers manage these changes before they begin bouncing them around again.

Seemi Munir Originally Found this Post on Avenuesocial.Com