Facebook’s
attempts are not just to go mobile, but partner with the most successful
feature services. However, making apps for
Facebook for mobile platform is not just
challenging for third-party developers. Facebook’s own in-house team feels just
as challenged.
This need for
external support was also strongly felt for their messenger service as well.
Which led to their acquisition of Beluga, a popular group messaging service.
Facebook Messenger that became a standalone Facebook app for the
PC and smartphones. But to compete against other social networks such as
Google’s Chat as well mobile devices in house text services proved that
something more than just words was needed. So now we have their updated
Facebook Messenger version 1.9 for iOS and Android, which allows users to add
emoticons such as smileys and hearts.
.
The change may not
sound like a big deal, but will definitely thrill the teenagers. Apparently,
Facebook has been pretty thorough in their research and the reason for this
latest development: Renowned research company Pew’s recent report shows a rising trend of teenagers
prefers using social network’s messaging services to interact with their each
other on a daily basis. The percentage exceeds those using IM, phones or
e-mails. Use of emoticons complements text in a quick and easy way. Some even
go as far as to say they give ‘life’ to a message.
But why Emoji? The
use of emoticons to complement the text changes the appearance and meaning of
the Apparently, this Japanese artwork seems to have gained more popularity
around the world more than any other emoticons. This led to the alternative
keyboard on the iPhone dedicated exclusively to Emoji.
What next? With
every update comes another new challenge, which is how to improve it further.
Some comment suggest how adding video to messages will be another plus point
for Facebook Messenger. Google on the other hand has the video chat, but not
emoticons yet. So it’s highly likely they will borrow the idea from each other.
Unless of course
Facebook decides they would much rather go for another acquisition. The first
one that comes to mind is Skype whose users have exceeded 40 million. And they
have a great set of emoticons too. Earlier both Google and Facebook had
considered buying the company on more than one occasion. That is until
Microsoft purchased it. If Skype is reconsidered, it will involve incentivizing
the partnership with Microsoft. Except for one drawback: Skype is just as weak
in their mobile strategy as Facebook and right now, Facebook is in a state of
panic in going mobile.
The best and, as
was mentioned at the beginning, the most difficult choice would be to make a Facebook application which would be combination of all of
the above.
Seemi Munir Originally Found this Post on Avenuesocial
Seemi Munir was born as a Leader,inspires
others to work to their highest potential.She
is an Expert in Business Development, Financial Strategic Planning, and Profit
Growth.
No comments:
Post a Comment